News page 2 | Dapp
settings-icon meer inzicht more insight and movement in your factory? +31(0)345 50 52 56
Dapp

Dapp News

R&D in the 'driver seat' and Marketing as a navigator for innovations

R&D in the 'driv­er seat' and Mar­ket­ing as a nav­i­ga­tor for in­no­va­tions

A frequently heard statement in the press is that marketing and innovation is more than an obvious combination. Based on the idea that everyone is aware of this by now, it is special to see how often an innovation initiative is launched without marketing being involved. Perhaps this situation has to do with a frequently occurring reflex from production development to have much more free rein in innovation. It can be quite annoying when marketing dismisses any idea as “unrealistic” or “”commercially unfeasible”.  Then, if possible, you would rather not have those colleagues around. Isn't it wonderful to invent and realize something new without obstacles? However, from the point of view of the company's interest, the absence of marketing is difficult to defend. The Innovation Team should not lack a direct line with the market. It is important in the brainstorming phase to listen to signals from the market (what needs arise, do we see trends emerging?) and to test each step in the process afterwards for feasibility in the market. This way you can estimate, together with more realism, what the chances are of a new food product to be developed. The challenge here is that this reality check must not lead to the dreamers running away from the Innovation Team through the back door. You need dreamers to think out of the box. We already have enough thinkers who think within the whitewashed lines. Monitoring the balance between reality and dream is therefore an important task for the management of any Innovation Team. We are probably all familiar with the idea of the Chinese to use buses on the crowded roads that drive over the traffic jam at the top. The idea was presented last year with a simulation film at the High-tech Expo in Beijing. If you look at the chosen form of this bus, you can wonder how realistic this idea is, but if you are stuck in that traffic jam every day, that idea can suddenly look very attractive and its feasibility comes a lot closer. It is precisely in the visionary coupled with real needs that product development and marketing should go hand in hand. If a product or service from an innovation project achieves the intended success, that success is often explained more by marketing than by the brilliant idea. And not completely wrong. If you manage to reach the market in the right way (via advertising, via social media and/or target group messaging), this can greatly boost the sales of a new product. It is about the right choice of communication medium combined with the right message. The art of marketing is to stimulate a latent need in the consumer in such a way that it becomes an actual need. With this, a buyer takes action and proceeds to the purchase. Many products are subject to the “Me Too” law. This law explains the tendency of us humans to want to belong. We are real herd animals in it. If you see a lot of people in your area every day with the latest model of an Apple phone, you want one too. We call that the “me too” moment. Another example, closer to home and from the “own food market”, a few years ago we witnessed the rise of prosecco. Suddenly everyone wanted to drink prosecco on a hot summer day. As if other drinks no longer existed. Where does such an emerging need come from? Purely through an effective advertising campaign, followed by exemplary behavior of the early adopters. A nice example of marketing. But what is the position of R&D in the average innovation trajectory? We are used to the fact that a good Innovation Team is made up of representatives from the width of the organization (in addition to R&D, production, logistics, technology and marketing). But what role is there for R&D? I was recently on a company visit to Verstegen Spices in Rotterdam. And it was particularly interesting to hear how Verstegen merged the R&D department with marketing and sales. In the food world, we have the advantage that we can try to influence the taste of the consumer through well-timed actions. It is not news that there are trends and developments in the field of nutrition. And Verstegen influences the taste of our food in a very good and effective way. During the presentation it became clear that R&D spends a lot of time abroad looking for new flavors. Recent visits to countries such as Peru, Mexico and South Korea have yielded a wealth of new flavors (with accompanying spices). Those herbs were taken back to the Netherlands. However, you can't just introduce the taste of one country one-on-one to a country with completely different taste preferences. Just think how the Dutch Chinese restaurateurs prepared their dishes after the warhave adapted to the Dutch taste. The same applies to the taste of other exotic cuisines. Verstegen's R&D department has therefore developed new recipes together with top Dutch chefs that subtly incorporate the new flavors from Peru, Mexico and Korea. These recipes are served by Verstegen in its own kitchen to its own relations who are responsible for further distribution on the Dutch market. Marketing is emphatically involved in that presentation. The new dishes are prepared and served in a very attractive way in Verstegen's test kitchen.  For example, Verstegen Spices tries to open the Dutch market for new herbs in an effective way and thus not only increase its market share, but also grow in absolute terms. In our opinion, this is a very good example of how R&D is at the helm of innovation and steers the company in the right direction, while collaborating with marketing and sales in a very nice way. Isn't that a good example to follow? If you would like to discuss further with us about how R&D can get more behind the wheel, please get in touch. We are happy to think along with you.

30 July 2018
Building starts with a B

Build­ing starts with a B

Building a new distribution center or production warehouse is quite an exciting adventure for any company, large or small. In the distance, the dream goal beckons: the new and contemporary building, in which all bottlenecks of the current accommodation and furnishing are quickly forgotten…..But you cannot achieve that goal just like that, you have to do something for it. And oh yes, in the meantime the current process must also continue to run at full speed undisturbed. After all, the customer should not notice anything. Open due to relocation is the motto! Awareness The devil in this kind of complex trajectory is not in the tail, but in the beginning. Building starts with a B. It ends with it, by the way. Beforehand, the organization should consider the B of Awareness extensively. Standing still now means progress later. What is the long-term strategy of the business and what role does logistics play in this? Do it yourself or outsource? What added value does an external, independent project (supervisor) leader have? Movement Only then is it time for the B of Movement. This design and realization phase revolves around creativity, analytical skills and adequate management of time, money and quality. What are the design criteria? Which alternatives are worthwhile? What is the investment need and what are the current and future operating costs? Security Finally, it's all about the B of Borging. After all, with the delivery of the accommodation there is not yet a smooth running process and a smooth transition from old to new. How is the organization set up? What are the risks? How does the aftercare and transfer from project to operation proceed? It will come as no surprise that the first and last B in particular often get snowed under and that this is usually the underlying cause of unsuccessful routes. You now know B-ter, right? Questions? Own experiences? Inspired? Building plans? Please let us know!

23 February 2018
Safe building within the food industry

Safe build­ing with­in the food in­dus­try

Renovations within the (food) industry are currently the order of the day. Capacity expansions and product modifications require adjustments to the housing. After the client has established the change, the contractors are selected. The basis for the selection can be their quotation. Sometimes it is also the experience that the client has had with a party before. These previous experiences can be summarized by the client in an evaluation based on, among other things, price, quality, speed and… safety. Especially with major renovations of longer periods and in which many people are involved, a H&G plan is required (a so-called hours/days criterion). A H&S plan is a Safety and Health plan, as laid down in the Working Conditions Decree (art. 2.28). See the section on the right in the box about a H&G plan. The law states that the H&S plan must be drawn up by the client. What should be addressed in a H&S plan?     A good H&G plan is based on 2 parts: “Design” and “Build”.  Ad 1. The H&G plan “Design” makes statements about occupational health and safety conditions that the building design entails. A good example of this is how the windows of the new building will have to be washed in the future. Self-cleaning glass can be a solution for high-rise buildings because, in addition to the fact that a special installation on the building is then unnecessary, it removes risks for window cleaners. Ad 2. V&G “Construction” focuses on the realization of the devised design and makes statements about maintaining the safety and health of the employees involved during the construction phase. So much for the theory. The practice What about the practice then?  Many clients do not write an H&S plan themselves, but submit it to the potential contractor as part of the quote request. The proposal is assessed by the client and provided with any comments, after which the contractor may or may not adjust parts of it. As a result of this development, H&S coordination is transferred to the contractor, often with the client's guideline: no incidents during the construction phase. In principle, after the planning and design phase, the construction process can begin and the shovel goes into the ground. Of course, a work permit is required that enforces that everything is done safely. For those readers unfamiliar with this term, a work permit is required for all work, which involves risks, but which can be performed safely under controlled conditions and under certain conditions, so that an undisturbed primary process, the care of persons, installations and the environment are safeguarded. Usually a work permit is  a form – digital or not – for which you have to sign. Many contractors are now VCA certified. With such a certificate, we assume that we are going to work with a professional party. VCA stands for Safety, Health and Environment (VGM) Checklist Contractors and is intended to allow all those involved to work safely during construction and to reduce the number of accidents. Have we arranged it so well when it comes to health and safety? The combination of a H&G plan, VCA and the issued work permit should ensure that everything goes safely, right? And, if that is not enough, a safety expert will visit every now and then to check whether everything is going well during construction. Doesn't that help too? Of course, serious offenders are immediately banned from the construction sites if it is discovered that he or she is not working safely. It doesn't work that way. Unfortunately, we encounter less positive situations in our daily practice. Below is an overview. Safety and Health Plans come in many shapes and sizes. Sometimes a H&G plan covers ten pages, sometimes it has grown to two hundred pages. We suspect that whether or not you read V&G plans completely is inversely proportional to the number of pages it takes. Often, when writing new V&G plans, we go back to the old and  familiar plans. Some H&G plans originate in the 1990s and have hardly been updated since. For example, we sometimes come across the following guideline in a H&S plan: “If the quartz dust dusts too much, a P3 dust cap should be used”. Besides the fact that this is prohibited by law, in 2017 there are really better solutions for this. The role of the H&S coordinator is more than once that of an implementer. Because of his coordinating task and his two hats, he (consciously or unconsciously) does not always (or always not) look with the (required) eye for safety. The reason often plays a role: "Safety is fine", but it must remain practical and feasible'. Construction partners sometimes have surprisingly little understanding of food safety. We sometimes see that work is done unsafely on, for example, a roof or the sewer. There is also a rapid risk of salmonella contamination in the building. Once in the building, it is very difficult to get the salmonella bacteria out again. In construction, a lot of indifference is found on the part of managers and foremen. Some believe that their employees should especially look after themselves. Two examples: it is simply found to step over a 20 cm wide and 20 cm deep recess in the floor, or to transfer from a cherry picker to a building at height. A conspicuous cause of accidents in the construction industry are self-employed people who are self-employed. Construction companies often deploy a freelancer for specific matters, for which they are insufficiently equipped. Self-employed persons are an extra risk, because of their often moderate safety training. There is no prior check on their safety knowledge and insufficient monitoring of their work during implementation. With all the consequences that entails. In conclusion, we can say that in many cases the VCA guideline is a dead letter. Many contractors see VCA as 'a tile on the wall of the waiting room'. Unfortunately, it often happens that VCA is not much more than a commercially oriented story without a further practical interpretation, let alone steering. How should it be done? When (food) companies take safety seriously during their construction and demand the same from their contractors, the approach must be different: Less needs to be arranged on paper and more guidance in practice for all those involved: from managers to employees and freelancers on the construction site; The people who carry out the work must be trained in safety aspects. Of course, this concerns work safety, and within the food industry also food safety. A few days of guidance to increase work safety and food safety are well spent and justifiable; A client hires no one other than a safety expert for supervision. He regularly walks around the construction site to stimulate people, motivate them to work safely and give compliments when it is done well. He takes the foreman on the tour to help him look differently at work and the risks that this entails. We are convinced that the number of accidents can be greatly reduced with the above advice. Only then will we achieve that “safety starts with the people themselves”. Author Hessel Holwerda (Holwerda Safety Solutions). Hessel is an independent Health & Safety specialist and safety expert. He works for clients in the (food) industry.

20 December 2017
Construction Management in Food - How do you do it?

Con­struc­tion Man­age­ment in Food - How do you do it?

Now that the market is generally in an upward spiral in economic terms, we see that many food companies are getting back to work with plans for new construction and/or renovation. Often initiated from the need to expand, optimize and/or improve efficiency. At the moment, alternatives are often being looked at from a (new) building that meets the latest food safety requirements and where you can make a better proposition to the customer with an optimal production and logistics process and thereby reduce the cost price. The advantage of new construction in this respect is that you can leave everything that has grown organically behind you and opt for a step forward towards the most optimal design and layout of the building.   Various SME food companies have involved DAPP in their new-build plans to completely unburden them with regard to the preparation and implementation of their new-build plans, from idea to completion. How do we do that? In this article we provide an overview of the start-up phase with our specific DAPP approach. Once involved in a new construction project, DAPP works from a clearly defined step-by-step plan containing ten different steps. This step-by-step plan has been particularly refined by successively executing construction assignments for various customers in the food world. Time and again it proves that it can be a solid foundation under any new construction or renovation project. In this article we limit ourselves to the first steps: laying the foundation for decision-making around the Go – No Go.   The Startup In line with the vision and mission of the client, the first steps consist of an external (what are the opportunities and threats in our market?) and an internal analysis (what are the strengths and weaknesses of the own organization?) . Bringing the two analyzes together (the IST situation) creates a so-called Confrontation Analysis. This analysis is in turn one of the input documents for a detailed and calculated Business Case and (a few phases later) for an Action Plan. The choice for a (new) location. When it comes to new construction, finding a good location is an absolutely important aspect. The criteria we apply when determining the new location are divided into several main groups: Construction engineering, Social, Infrastructural, Financial. The above criteria are assessed at our request by each MT member/Steering Committee member with a weighting of 1-5. In this way we build up a joint shortlist of the ideal SOLL situation. It is important that in this phase of considerations there is always(!) a comparison with the current (IST) situation. In this way, everyone is fully involved in the most important choices and you ensure the maximum buy-in you need for the support of the final proposals. The result of this phase of location selection leads to either a preferred location or, if the differences are small, to a shortlist of possible locations. The Business Case Based on the results of the considerations for the preferred location(s), we can quantify the pros and cons. A Business case is created with the classification on three main lines: The initial costs and expected depreciation. - The (temporary) double burdens as a result of the period in which you deliver from old buildings and at the same time are busy with new construction. - The Removal, delivery and (extra) license costs. - The Overall project costs (management) including the transition. - A fully external expert/engineering team (whether or not in collaboration with employees of the existing organization). - The Elaborations based on end-to-end chain producer to end user. - The post contingency (an experience percentage of the total costs). The ongoing charges with the associated depreciation. This part is an elaboration based on the extensive inventory of the (internal) IST situation. Many of the estimated costs are passed on based on the employer's costs (eg personnel and resources). Other principles: - Combat or mitigate the (extra) costs as efficiently as possible (e.g. use the existing inventory and/or current processes where possible). - Estimated investments based on depreciation periods as currently applied to the existing organization. - The financial calculation of various scenario(s) based on rental, purchase or lease construction. - Estimating the quality level of the employees. Can they participate in the project themselves or do external parties need to be engaged in certain places. - What will be the interest charges + amortization period? The proceeds or benefits of the entire transition. -We calculate with a financial margin over a well-defined period (eg one year). - We estimate the growth of turnover and/or estimate the margin. - We try to estimate the synergy and consolidation percentages to be achieved. When do these apply or not? - The same applies to an estimate of the Business Process Optimization percentage. When does this apply or not? In working towards a Go – No Go, the Business Case is essential. The more solid the business case has been worked out, the easier it becomes to come to a decision. It is essential in the business case to separate main and side issues as much as possible. Finally On the basis of our instruments and documents, we are able to work towards the right decision-making. If the decision is a Go, we make a next step with the preparation of the construction process using a Program of Requirements/Assumptions. We can imagine that you think the process described above comes across as labor intensive and time consuming. It is labor intensive. However, by deploying our experts in the various sub-areas with our flexible approach, we can complete this phase very efficiently and quickly. In less than 6 calendar weeks you will have insight into the business case, the design and the basic engineering, based on which you can decide to take the next step. Do you have plans for new construction yourself? Talk to DAPP about it. A single conversation can be very enlightening for you.

03 November 2017