SPE­CIAL - The Pack­aged Dy­nam­ics

Big changes awaiting us in the field of packaged food.

Packaging is so much more than a wrapper around a product. Good packaging is a calling card for the product and for the food producer behind the product.
Packaging is also a communication channel and offers the possibility as producer and retailer to adopt a certain image.
Take Albert Heijn. They have just started a major radio and TV campaign to draw the general public's attention to its 2025 efforts only with
recyclable packaging materials.

Download the PDF here