SPECIAL - The Packaged Dynamics | Dapp
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SPE­CIAL - The Pack­aged Dy­nam­ics

Written by: Dennis Beijaard
at at 15 October 2018
SPECIAL - The Packaged Dynamics

Big changes awaiting us in the field of packaged food.

Packaging is so much more than a wrapper around a product. Good packaging is a calling card for the product and for the food producer behind the product.
Packaging is also a communication channel and offers the possibility as producer and retailer to adopt a certain image.
Take Albert Heijn. They have just started a major radio and TV campaign to draw the general public's attention to its 2025 efforts only with
recyclable packaging materials.

Download the PDF here